The Curly Girl Method is a hair care routine that emphasizes using natural ingredients and techniques to enhance the natural curl pattern of curly or wavy hair.

To become Curly Girl Approved, our Curls & Waves line must be free of harsh ingredients such as sulfates, silicones, and drying alcohols. Also, our formulation must be designed to enhance the natural curl pattern without weighing the hair down.

made with Aloe Barbadensis Leaf Juice

Aloe Vera Juice is the perfect ingredient for curly hair, offering both moisture and soothing relief. Its hydrating qualities are essential for curls, which can often be drier and more susceptible to frizz. Packed with vitamins, minerals, and amino acids, Aloe Vera Juice nourishes both the scalp and hair, promoting overall hair health. Plus, it helps balance the scalp’s pH for a healthy hair growth environment and forms a protective barrier around each strand to lock in moisture and boost shine.

made with Avena Sativa Kernel Extract

Oat Extract, hailing from the humble oat, is a wonder ingredient with soothing, moisturizing, and protective qualities. It nourishes the scalp and hair, easing irritation and dryness while forming a safeguarding barrier to lock in moisture and ward off environmental damage. Rich in nutrients like proteins, lipids, vitamins, and minerals, the Avena Sativa (Oat) Kernel Extract improves hair elasticity by hydrating, conditioning, and protecting hair, as well as soothing the scalp for a healthier hair growth environment. Combined with other beneficial ingredients, it’s a true ally for enhanced hair health and elasticity.